Free ad calculator · No sign-up needed
Try the free calculator. See how many new customers could pay for your ad.
Scottsdale Community Spotlight — your calculator results
The worksheet is a blank one-page sheet you fill in by hand.
The numbers below are an example. Change them to your own.
Uses 10,000 homes, 1% replies, and 1 in 10 replies buying. These are guesses. You can change them below.
Your plan pays for the $350 Small ad. Start small. See what works before you spend more.
We use this money to see how many jobs pay for the ad.
A Small ad costs $350.
This is just to get your ad money back.
If 10,000 homes get the card, and 1% reach out, that is 100 replies. If 10% of those people buy, that would mean 10 new customers. Let’s see what that would leave you.
This is what could happen. It is not a promise. You may still have bills and taxes to pay.
| Ad | Price | New customers needed to pay for it | Money left in this plan |
|---|---|---|---|
| Small | $350.00 | 2 | $1,650.00 |
| Medium | $600.00 | 3 | $1,400.00 |
| Large | $1,000.00 | 5 | $1,000.00 |
All three sizes go to the same homes. A big ad has more space. We cannot promise it will bring more sales.
If only half as many people reach out, the plan shows 5 customers. They would leave $1,000.00 after job costs. Take out the $350 ad. You could have $650.00 left.
You could also get no sales. Only spend what you can afford to test.
It makes the math easy. It is not a promise. Your ad may get more replies or fewer replies.
Some articles say mail gets a 4.4% reply rate. That is about 4 in 100 people. Those studies cover other kinds of mail too. They do not tell us how your ad on our card will do.
These links open in a new tab. They show how mail can reach people at home. They do not promise sales from your ad.
This is a plan, not a promise. We count replies to your ad, not replies to the whole card. A scan or a click is not a sale. Use a buy rate that matches the type of reply you count.
“Money left” means sales less the job costs you gave us and the ad price. You may still have bills and taxes to pay. Sales that happen later do not pay today's bills.
We round the number of customers needed up to a whole person. The plan may show part of a customer. That is just how the math works. Small is the first test we suggest when the plan pays for it. Check the area and your numbers before you buy.